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Discover Butterfly Pavilion
Project type
Wildlife, Nature
Date
Summer 2024
Location
Westminster, CO
Role
Photographer & Editor
Link
Camera
OLYMPUS OM-5
Photo and video taken for the Discover Butterfly Pavilion marketing campaign, which focuses on highlighting the interesting, intelligent, and incredible invertebrates at this AZA-accredited zoo to encourage and drive visitation.
The campaign process involved planning shoots with the curatorial staff, strategically placing posts on the social media marketing calendar, researching the animals and getting the facts approved by entomologists and other professionals, and writing compelling copy for the captions.
Photos by MacKenzie Claflin for Butterfly Pavilion
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