Promoting Global Projects

Part of Butterfly Pavilion’s mission is to make science cool, lead change, and welcome all. While working with them, I pitched and created a project focused on promoting their global conservation and research projects with the goal of raising awareness in their audience and increasing website traffic. This included revamping their website with updated visuals and copy and creating captivating and accessible content to engage everyone that interacted with their socials. As a result, traffic to our global project pages increased by an average of 100 visits a day and we reached over 500,000 people around the globe.

Pitched and created by MacKenzie Claflin for Butterfly Pavilion.